Eric Appel is a writer/director in Los Angeles, California. He has an awesome wife and an awesome dog and is friends with a bunch of cool people. He loves to show his friends funny things that he finds on the internet, and he also loves talking about himself in the third person.
this makes me feel sad.
Audience Attention Span
Video length % of Audience who watched the entire video
10 sec. 89.61%
20 sec. 80.41%
30 sec. 66.16%
60 sec. 46.44%
2 min. 23.71%
3 min. 16.62%
5 min. 9.42%
Source: Tube Mogul
This is sort of bullshit. Isn’t clicking off of a terrible internet video like channel surfing? Sometimes I’ll only watch ten seconds of Food Network or Discovery or History Channel before I flip around looking for a show to hold my attention. And I have no problem watching a 22 minute “internet video” on Hulu. The scales are sort of tipped because 99% of internet videos are terrible and unwatchable at any length.
It’s all about quality. Don’t make shorter videos. Make BETTER videos. Hold my attention! Earn those minutes!
